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The official inauguration of Hong Seh Motors commenced in 1982 and was furthered with Ferrari distributorship in 1986. Since then, Hong Seh Motors have expanded regionally and ashore, while acquiring a trusted brand reputation among a widespread of countries.

Hong Seh prides itself on being a trusted and knowledgeable resource within the luxury automotive and marine industry. Originally known as Chop Hong Seh in 1936, and led by the father-and-son team of Alfred and Edward Tan, the company has evolved from its beginnings selling plastics and chemicals, to luxury cars and yachts today. Hong Seh Motors, a subsidiary of the Hong Seh Group, marks its 50th anniversary in 2018 and has continued to grow its motoring and yachting business, providing individuals of discernment and taste with a variety of cars and pleasure crafts for all needs and occasions.

Alfred Tan

In 1966, Alfred Tan joined Hong Seh as a Sales Manager and worked alongside his father and uncle to help expand the company’s chemicals and plastics retail business.

In 1982, Alfred Tan played a pivotal role in securing the Ferrari car dealership under the Maranello Concessionaires and franchisee of National Car Rental, the world’s largest car rental organisation, paving the way for Hong Seh’s entry into the luxury car market — thus creating Hong Seh Motors Pte Ltd.

With a fervent passion for cars, Alfred has spent over 40 years amassing a collection of his favourite cars; his ride of choice is the Alfa Romeo Giulia Veloce. Alfred is also an avid photographer and has indulged in his hobby for over 50 years, specialising in scenery, cars and people photography.

Edward Tan

For the past 20 years, Edward has been responsible for building the Hong Seh brand, directing local marketing and promotional efforts. He has been with Hong Seh Motors since 1997 and, upon his graduation from the University of Denver and served as the Executive Director of Hong Seh Company from 2000. In 2008, Edward started Hong Seh Marine to diversify the business.

Today, the Marine division of Hong Seh Company is proud to represent the biggest and most iconic yacht builders in the world – Ferretti Yachts, Riva and Pershing. Edward has a strong passion for cars and races the Maserati Trofeo in his free time. His other passions include watches, fine dining, golfing, photography and boating.