A COMPANY WITH A HISTORY

The official inauguration commenced in 1982 and was furthered with the Ferrari distributorship in 1983. Since 1999, he has gone on to represent Maserati. Today, Hong Seh Motors prides itself on being at the forefront of electric vehicles by importing electric passenger cars and electric commercial vehicles.

We pride ourselves on being a trusted and knowledgeable resource within the luxury automotive industry. Originally known as Chop Hong Seh in 1936, the father-and-son team of Alfred and Edward Tan has led the company and evolved it from its beginnings of selling plastics and chemicals to luxury cars and rentals today. It marked its 55th anniversary in 2023 and has continued to grow its motor business, providing individuals of discernment and taste with a variety of cars for all needs and occasions.

Alfred Tan

In 1966, Alfred Tan joined the company as a Sales Manager and worked alongside his father and uncle to help expand the company’s chemicals and plastics retail business. In 1982, Alfred Tan played a pivotal role in securing the Ferrari car dealership under the Maranello Concessionaires and a franchisee of National Car Rental, the world’s largest car rental organisation, paving the way for Hong Seh’s entry into the luxury car market and thus creating Hong Seh Motors Pte Ltd. With a fervent passion for cars, Alfred has spent over 40 years amassing a collection of his favourite cars; his ride of choice now is the Tesla Model 3 Performance as the automotive scene evolves towards the green technology of electric vehicles. Alfred is also an avid photographer and has indulged in his hobby for over 50 years, specialising in scenery, cars, and people photography.

Edward Tan

For the past 26 years, he has been responsible for building the Hong Seh brand and directing local marketing and promotional efforts. Since 1997, upon graduating from the University of Denver, he has served as the Executive Director since 2000. In 2008, Edward started Hong Seh Marine to diversify the business. Today, the Marine Division of Hong Seh Company proudly represents the world’s biggest and most iconic yacht builders: Ferretti Yachts, Riva, and Pershing. Edward is passionate about cars and races the Maserati Trofeo in his free time. His other passions include watches, fine dining, golfing, photography, and boating.