A COMPANY WITH A HISTORY

Hong Seh Group is a trusted name in the automotive industry, renowned for its commitment to quality, innovation, and customer satisfaction. With decades of expertise, we have earned a reputation as a leader in providing premium automotive solutions, from world-class vehicle sales to expert servicing and maintenance. Our extensive portfolio features some of the most respected global automotive brands, and our dedicated team ensures that every customer experience exceeds expectations. At Hong Seh Group, we continue to build on our legacy of reliability and excellence, driving the future of the automotive industry with passion, integrity, and a customer-first approach.

Celebrating Excellence: The Legacy and Evolution of Hong Seh Motors

Hong Seh Motors, a cornerstone in the luxury automotive industry, has a rich history that spans over eight decades. Officially inaugurated in 1982, the company marked a milestone with the introduction of Ferrari distributorship in 1983, followed by the prestigious representation of Maserati in 1999. Over the years, Hong Seh Motors has consistently been at the forefront of luxury vehicles, evolving alongside the ever-changing automotive landscape. Today, the company continues to innovate, with a bold commitment to the future through the import of electric passenger cars and commercial vehicles, positioning itself as a leader in the electric vehicle (EV) market.

The story of Hong Seh Motors began in 1936 under the name Chop Hong Seh, founded by the father-and-son duo, Alfred and Edward Tan. Initially focused on selling plastics and chemicals, the company underwent a transformation that would define its legacy. From humble beginnings, Alfred and Edward Tan’s vision and leadership steered the company into the luxury automotive world, first with exotic European marques and later, expanding its portfolio to include electric vehicles for a new generation of discerning customers.

As Hong Seh Motors celebrated its 55th anniversary in 2023, the company proudly looks back on its history, which is marked by a deep commitment to providing customers with the highest standards in luxury, performance, and innovation. Over the decades, Hong Seh Motors has not only become synonymous with premium automobiles but also a trusted and knowledgeable resource within the automotive industry, where customers are guaranteed a personalized experience and expert advice.

From Ferraris that exude performance to Maseratis that define elegance, Hong Seh Motors has catered to a wide array of automotive needs, whether for individuals seeking the thrill of driving or businesses requiring dependable commercial vehicles. As the industry evolves, Hong Seh Motors remains dedicated to embracing cutting-edge technologies and sustainable mobility solutions, ensuring that every client receives a car that fits their needs and reflects their lifestyle.

ith a proud history and a forward-looking vision, Hong Seh Motors stands as a true symbol of excellence in the automotive world, continuing to drive innovation and luxury while remaining grounded in the values of quality, trust, and customer satisfaction.


Alfred Tan

In 1966, Alfred Tan joined the company as a Sales Manager and worked alongside his father and uncle to help expand the company’s chemicals and plastics retail business. In 1982, Alfred Tan played a pivotal role in securing the Ferrari car dealership under the Maranello Concessionaires and a franchisee of National Car Rental, the world’s largest car rental organisation, paving the way for Hong Seh’s entry into the luxury car market and thus creating Hong Seh Motors Pte Ltd. With a fervent passion for cars, Alfred has spent over 40 years amassing a collection of his favourite cars; his ride of choice now is the Tesla Model 3 Performance as the automotive scene evolves towards the green technology of electric vehicles. Alfred is also an avid photographer and has indulged in his hobby for over 50 years, specialising in scenery, cars, and people photography.

Edward Tan

For the past 26 years, he has been responsible for building the Hong Seh brand and directing local marketing and promotional efforts. Since 1997, upon graduating from the University of Denver, he has served as the Executive Director since 2000. In 2008, Edward started Hong Seh Marine to diversify the business. Today, the Marine Division of Hong Seh Company proudly represents the world’s biggest and most iconic yacht builders: Ferretti Yachts, Riva, and Pershing. Edward is passionate about cars and races the Maserati Trofeo in his free time. His other passions include watches, fine dining, golfing, photography, and boating.